Swot Analysis Marketing Plan Essay - 2978 Words

Assessment: Marketing Plan Case Study Commissioned by and prepared for: MKT 3017 Principles of Marketing Management BA (Hons) Business and Management University of Northampton, United Kingdom October 2014 module (Cohort 5) Tutor: Adrian Liew By: Kavita Dhawan (14439311 ) TABLE OF CONTENTS Topic PAGE Numbers Background 3 Situation Analysis 3 Situation Analysis (Contd) 4 Situation Analysis (Contd) 4 Situation Analysis (Contd) 5 SWOT Analysis 6 SWOT Analysis (Contd) 7 Preliminary Assessment of SWOT Analysis 6 Preliminary Assessment of SWOT Analysis (Contd) 8 Market Objectives SMART 8 Market Objectives SMART (Contd) 9 Target Market and Positioning Statement 9 Marketing Mix 10 Marketing Mix (Contd) 11 Implementation and Controls (Budgets) 11 Conclusion 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.14 Executive Summary The nestle had been a very reputed and key company in the market of milk and chocolates and food products, but it had been a long time since they had introduced anything new in the market. So they decided to enter in the market of Coffee machines manufacturing. Although being a multi-dollar Company but still their reputation was at stake as they had been serving the customer with the best possible quality in all aspects. Introduction The Nespresso was established in 1986 and it has been serving its esteemed customers ever since. Its story started with a very simple plan, that every personShow MoreRelatedNokias Marketing Plan: SWOT Analysis2335 Words   |  9 PagesMarketing plan 1. Introduction The Finish mobile telephone producer used to be a leader of the mobile phones industry, but has rapidly lost its leading position throughout the past recent years, when the global market came to be dominated by smart telephones, such as the iPhones or the Android operated telephones. Nokia as such comes to compete in a highly dynamic industry, in which it seems unable to equalize the offer and attractiveness of the smart telephone providers. This situation isRead MoreSwot Analysis : A Solid Marketing Plan916 Words   |  4 Pagessolid marketing plan is a very important part in maintaining a functional environment for an organization to stay organized and remain active in their market demand. Marketing management can have its challenges when it comes to promoting products that might not be doing so well. Brand imaging, pricing, advertising, and the sales channels all play a vital role in the product development. Managers utilize these tools to effectively gain market share and lifelong consumers. This is an analysis of GlobalRead MorePersonal Marketing Plan Personal SWOT Analysis2389 Words   |  10 Pagesairline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may c hange, values do not and some things just take a little more time to achieve. Situation Analysis *Significant Life Events Embry Riddle Aeronautical University in Prescott, Arizona solidified my passion for a career in aviation. Ivy League it isnt but it can be classified as the Harvard of the Skies for all practical purposes. That letterRead MoreToyota Production System -Business and Marketing Strategy, Swot Analysis and Its Implementation Plan3114 Words   |  13 PagesContents Executive Summary *â€Å"Toyota Service Management and Project Implementation Plan*† Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the â€Å"SWOT† analysis in order to understand the strengths, weaknesses of the organisation and also threatsRead MoreSwot Analysis Of Marketing Planning Procedures1303 Words   |  6 Pages The SWOT Analysis and its Importance in Marketing Planning    Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to run a thriving business, you must be very knowledgeable about your customers, operation, competitors and the environment.  When it comes to market planning  many important factors must be taken into consideration. According to the business dictionary market planning is the procedure of examining one or more of prospective marketplacesRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreSwot Analysis : A Swot1371 Words   |  6 Pages SWOT analysis is valuable in understanding and revising the position of the company before decisions are made about company direction or the application of a new business idea. PEST is a tool to assess external factors. It is useful to complete a PEST analysis before a SWOT, although it may be more useful to complete a PEST analysis during, or after, a SWOT. SWOT and PEST are vital in determining the success of a business. SWOT analysis is a form of situational analysis in which internal strengthsRead MoreSwot Analysis1676 Words   |  7 PagesSWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data Strategic Use: OrientingRead MoreMarketing Plan For Organization / Alcor Petro Lab Essay1422 Words   |  6 Pages Marketing Plan for Organization/Alcor Petro lab Proposed by: Morris Crowder Submitted to: BUSN-319-10074 DeVry University September 24, 2016 INTRODUCTION The marketing planning is very essential for Alcor Petro lab to be successful in the local and global market. This involves an outline of the organization and their complete marketing efforts. Being that marketing in the RD petroleum world isn’t done by radio, TV nor newspaper it has to be very noticeable on all job search sites asRead MoreMarketing Plan Soft Drink Company 1st Half1495 Words   |  6 PagesExecutive Summary The following plan is intended to provide a basic marketing communications plan for a fictitious company. The company in question operates in China and produces soft drinks, particularly adult soft drinks. The information in the plan has been sourced from various textbooks and online research including the National Bureau of Statistics China. It has been found that the company should target the market aged 18 to 44, married, living in urban China, and purchasing for personal